Digi-Key Corporation to Distribute Precision Design Associates Products Globally

THIEF RIVER FALLS, Minnesota, USA - January 8, 2013

Global electronic components distributor Digi-Key Corporation, recognized by design engineers as having the industry's largest selection of electronic components available for immediate shipment, today announced its partnership with Precision Design Associates (PDA) to distribute their innovative capacitive solutions globally.

Partnering closely with Atmel by implementing their maxTouch® technology into their touchscreen modules, PDA provides a true plug-and-play capacitive touch solution for designers looking to avoid costly development of this technology for implementation into their products.

"MaxTouch technology is found in nearly every phone, tablet, or other touch-enabled device on the market today," said Mark Zack, Vice President, Global Semiconductor Product at Digi-Key. "By seamlessly integrating this technology into their touchscreen modules, Precision Design Associates offers a top-of-the-line product to the touchscreen market and makes adding capacitive touch functionality simple and cost-effective. We are pleased to add Precision Design Associates to our expansive line card."

"We're really excited to partner with Digi-Key and Atmel to provide cutting-edge capacitive touchscreen technology to developers," said Phil Wills, President, Precision Design Associates. "Many companies have been locked out of this technology due to integration complexities, high tooling costs, and very high annual volume requirements. Our products address these issues by allowing developers to buy complete modules for evaluation and development and then transition into production using one of our standard ITO sensors enabled by Atmel's industry leading maxTouch series of touchscreen controllers."

The full line of capacitive touch products from PDA is available now on Digi-Key's Digi-Key website.

About Digi-Key Corporation

Digi-Key Corporation, based in Thief River Falls, Minn., is a global, full-service provider of both prototype/design and production quantities of electronic components, offering more than three million products from over 650 quality name-brand manufacturers. With over one million products in stock and an impressive selection of online resources, Digi-Key is committed to stocking the broadest range of electronic components in the industry and providing the best service possible to its customers. Additional information and access to Digi-Key's broad product offering is available on the Digi-Key website.

About Precision Design Associates

Precision Design Associates, Inc. specializes in capacitive touch sensors, electronic circuit design, and embedded software. They offer standard and custom touch screen sensors, OEM touch sensor modules, turnkey design services, consulting, and contract manufacturing. Founded in 2000, PDA partnered with capacitive sensing pioneer Quantum Research Group (acquired by Atmel Corporation in March 2008) to develop state of the art capacitive sensors ranging from simple buttons, material sensing, rotors, sliders through to today's cutting edge touch screens. Our close partnership with Atmel continues as we support their capacitive sensing customers and sell sensors and OEM modules based on their maxTouch capacitive sensing technology.

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