Digi-Key Named Most Preferred Distributor of Electronic Components

THIEF RIVER FALLS, Minnesota, USA - June 7, 2011

Electronic components distributor Digi-Key Corporation, recognized by design engineers as having the industry's broadest selection of electronic components available for immediate shipment, was named the Most Preferred Distributor by design engineers, supply chain managers and corporate managers across North America, according to the United Business Media 2011 Distributor Customer Evaluation Study.

In the annual study, Digi-Key retains its leadership position from 2010 across all product categories for Most Preferred Distributor and Top Distributor by Patronage. Categories include: semiconductors, connectors and interconnects, passives, electromechanical devices and power.

When asked "Which distributor websites have you visited in the past month?" 82 percent of respondents had visited the Digi-Key website, pushing Digi-Key visits more than 30 percent higher than any other distributor site visited.

Digi-Key ranked highest in 11 website attributes with respondents ranking the company #1 for the site's Overall Look and Feel, Quality and Relevance Of Content, Comprehensive Technical Information, Accurate Search Engine and Ease Of Navigation. Respondents also ranked Digi-Key as #1 for categories that indicate the site is Well-Organized and allows customers to Easily Order Product, Access "Self Help" Support and Access Tools That Help Simplify the User's Job.

"According to the study, 94 percent of our customers will consider purchasing from us again in the future," said Mark Larson, president and COO, Digi-Key Corporation. "We strive to be the number one choice for all buyers and continue to make improvements to our component offerings, design support and customer service to make it easier to locate and purchase exactly what each customer needs."

Distributors were also ranked by categories of business services and offerings. Digi-Key raked #1 in 13 service categories including:

  • Excellent Website
  • Largest Breadth Of Product Line
  • Always Available Product
  • Supports Global Distribution Needs
  • Provides On-Time Delivery
  • Easy To Do Business With
  • Competitive Pricing
  • Vast Product Knowledge
  • Offers Responsive Customer Service
  • Fulfills VMI Needs
  • Ample Product Information On Components
  • Electronic Commerce Services
  • Enables Purchase Of Electronic Components In Small Quantities For Prototyping Or Evaluation

As the leading integrated Internet-based distributor, information about and inventory of millions of products is accessible to customers around the globe, with all products shipped from Digi-Key's single, North American location. The company's integrated business model provides product and support information online to help put engineers and procurement professionals in control as they solve tough product development challenges.

The company's online offerings and resources include: PTM Online...On Demand® product training modules; TechZone™ magazines; Another Geek Moment videos; Digi-Key toolbar; PurchasingPro for electronics buyers; TechXchangeSM; a Mobile and Social Center; and a Reference Design Library.

About Digi-Key Corporation

Digi-Key Corporation, based in Thief River Falls, Minn., is a global, full-service provider of both prototype/design and production quantities of electronic components, offering more than three million products from over 650 quality name-brand manufacturers. With over one million products in stock and an impressive selection of online resources, Digi-Key is committed to stocking the broadest range of electronic components in the industry and providing the best service possible to its customers. Additional information and access to Digi-Key's broad product offering is available on the Digi-Key website.